Founded in 1985, Frederick Children's Chorus is dedicated to offering children the opportunity to learn to love to sing, become skilled musical readers, and study music selections from many genres, periods, and languages, through age-appropriate vocal training.
The Frederick Children's Chorus executive team decided it was time for an identity redesign and an overhaul of the organization's brand when they faced a mile-stone anniversary and a dated brand.
They needed a more modern, clean, and refined look and feel, knowing that it was paramount that they remain true to their mission. Furthermore, they needed to appeal to their widely diverse target audience, age, gender, and race—welcomING all children with a passion for song, ranging in age from five to 18 years old. By working closely together through the discovery process, we developed a new identity and brand that is strong, diverse, and refined—hitting all the right notes.