HR Answerbox Brand + Identity

The HR Answerbox brand and identity redesign included the identity suite (primary logo, secondary logo, and secondary marks), tagline, stationery, and assorted print materials. 

HR Answerbox works with small business owners and managers in Maryland, Virginia, Pennsylvania, and DC–helping to create compliant human resource functions, solve day-to-day employee relations problems, and provide interactive training solutions. They are people focused, purpose driven, and creative problem solvers—providing the peace of mind their clients seek when it comes to employee and management challenges. HR Answerbox creates better work places. You ask. They solve.

The Identity Story… The HR Answserbox identity suite and brand attributes are refined, hi-tech industrial, and necessity. The brandmark is a network of organic dots and dashes, creating a clean, simplistic box shaped "A." This network represents HR Answerbox's problem-to-solution path that is established for each client, helping to develop work environments that engage, retain, and motivate their employees and management teams. This line of employer/employee communication and connectivity is at the heart of what those client's want most for their company's culture—successful results.

Date:

2017

Client:

HR Answerbox

Role:

Creative Director, Designer