There’s no shortage of Maryland-themed clothing and swag out there. Problem is, so much of it looks the same and feels, well, uninspired. Maryland Clothing Co. had a vision: Create unique, high-quality apparel that connects with people and businesses in a way that no other clothing company ever has.
They turned to me to help them do just that—from their logo, identity suite, and brand system right down to the apparel. Together, we created an entire brand for people who love this state and want to wear their pride on their sleeve. Literally.
During the initial discovery phase we determined that the brand’s tone should be classic and casual with a vintage feel. This is the foundation for the designs that not only represent the nostalgic spirit of our state, but also our laid-back (but proud!) personality. A true ode to this place we call home. There’s so much history here—so much opportunity to tell a story. I took full advantage of it. On the surface, the designs are meant to be immediately distinct and wearable. But look a little deeper; there’s more than meets the eye. Take the MCC logo for instance:
+ The eagle brand mark was chosen for several reasons, starting with the national anthem. The Star-Spangled Banner, written by Francis Scott Key right here in Maryland, is a song about bravery, hope, triumph, and freedom—all things synonymous with our country's national symbol.
+ The eagle is also a salute to the vast military presence in Maryland. The Navy, in particular, outfits formal uniforms with unique eagle insignia pins.
+ The spanned wings create the two C's for Clothing and Company and the eagle's breast and tail feathers create the M for Maryland.
+ The M is also an inverted trident, a nostalgic nod to the U.S. Naval Academy that calls the state's capital home. You'll find a trident atop the U.S. Naval Academy's official seal.