Toothman Orthodontics Brand + Identity

The Toothman Orthodontics brand and identity redesign included identity suite (primary logo, secondary logo, and secondary marks), tagline, stationery package, social media, advertisements, apparel, environmental graphics, and various other print materials.

Toothman Orthodontics is Maryland-based with two locations, one in Frederick and one in Hagerstown. Since 1977, orthodontic specialists father and son, Jeff and Ron Toothman have been helping people achieve the healthy, beautiful smiles they've always wanted.

The Identity Story… The Toothman Orthodontics identity suite and brand attributes are clean, simple, and strong. The identity's brandmark is easily recognizable and  symbolizes the company and its mission—"Healthy Smiles. From Our Family To Yours." the smile in the brandmark has duality built from two T's representing Ron and Jeff Toothman, the father and son orthodontic specialists who own and operate the business. The O represents the bridging of the two T's, the two Toothman generations.