A real estate team is a real estate team, right? They’re all pretty much the same, aren’t they? Nope and nope. Problem is, with so many out there, how do you know which to choose? Who’s better? And why? Those kinds of questions were exactly why the Warthen Team came calling. They’d perfected the right mix of elevated service, knowledge, and responsiveness and turned it into a true five-star experience for clients. It was time to shout it from the rooftops.
Before I ever put pencil to paper or pixel to screen, I sat down with the client to get to the heart of who the Warthen Team really is. At the end of that discovery process, we agreed on four core characteristics: refined, simple, modern, and masculine. I used those attributes to form the brand’s foundation and created an identity suite and brandmark that delivered on each one of them.
The mark unites the “W” of the company’s name with a location marker/pin—which makes perfect sense for real-estate buying and selling, as well as property investments. After all, as they say, real estate is all about location, location, location. The W in the logo cradles the pin, highlighting the Warthen Team not just as a trusted source, but as a tight-knit group of strategic caretakers.
American Advertising Awards
Logo Lounge Book 10
“Lisa’s upfront brand identity discovery phase was amazing. The process made us look at our business differently, helping us to narrow down our strongest attributes and characteristics and identify the qualities that set us apart. The information gathered enabled her to create a unique and personalized brand strategy that clearly speaks to who we are as a business. We’re so thrilled with the results and look forward to working together for a lifetime.”
Ashley and Paul Warthen — Warthen Team Principals