Amy Benton PR is a Frederick, Maryland-based public relations firm specializing in media, sales, marketing, and business management.
It was fundamental to Amy Benton PR that the company's identity redesign showcase characteristics true to the company's mission and goals, as well as to its longtime and target clientele.
After working closely with Benton throughout the brand and identity discovery phase, the result was an identity system that made that connection—refined, simple, classic, and high-end. The identity's brandmark of two interwoven links not only represents the necessary connections that Benton creates for her clients, as well as her connection to the community, but also doubles as Benton's initials.
“I needed a rebranding campaign to relaunch my business. In order to do that I needed to start at the beginning, making sure my logo design, identity design, and brand strategy were solidified and clearly defined. Lisa took concept to creation—the new brand is reflected perfectly in all touchpoints. I could not have done that without Lisa’s vision and talent.”
Amy Benton — Amy Benton PR Principal