The Frederick Rescue Mission is a Christ-centered ministry providing residential recovery programs to the homeless or chemically addicted, food to the hungry, and clothing and furniture to those in need.
When the Frederick Rescue Mission marketing team faced an upcoming mile stone anniversary they decided it was time to take a hard look at their brand. They understood full well that their organization was as traditional as it was well established.
They were challenged with how to create an updated and elevated identity and brand without loosing who they were as a Christian-based organization and stay true to their mission. This was at the forefront of the development process and the foundation of the identity and brand redesign, lighting the way to their next monumental milestone.
American Advertising Awards